Monday, March 22, 2010

New, Low-Priced Grocer in North Texas- Aldi

New, low-priced grocer in North Texas- Aldi. Aldi, a franchise discount grocery store in Germany, is now emerging in North Texas. It is aiming to be a major competitor with the Walmart and Target supercenters.

Aldi sells nothing but groceries, therefore, the customer is paying for nothing but the product (instead of convenience,) although customer satisfaction is vital. In fact, Aldi provides its "double-guarantee" on all their products. If the customer is not 100% satisfied, Aldi will not only fully refund the customer but also free of charge provide that customer with a satisfying product. Aldi's products are all house brands, although many of which are produced by Tyson Foods. In fact, in Texas, Aldi has tweaked its product line a bit to fit Southern-folk buying habits. For instance, year-supply bags of charcoal, gallon containers of sweet tea and even a Mexican food section.

One catch about Aldi is that the customer rents his/her own shopping cart for $.25 and $.06 for each paper bag, although the the customer is refunded his/her money once the cart is returned after shopping. The reason for the charge on paper bags is to cut costs for Aldi, but also to be environmentally friendly. Aldi says most customers who use paper bags just wind up throwing them away at home instead of recycling them, so Aldi is encouraging its customers to buy an Aldi shopping bag or even to bring their own.

So where are the Aldi stores near you? Each of Aldi's first 11 stores opening in North Texas are within a mile and a half of a Walmart to give some immediate competition to the nation's largest retailer. Additionally, Aldi will have 32 stores open in North Texas by the year's end. If you're okay with the opportunity cost of losing major brand name selection for phenomenal prices and expedient service, give the new, low-priced grocer in North Texas-Aldi a try.


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